The West Midlands Apprenticeship Ambassador Network is a group of employers that are passionate about apprenticeships and want to promote apprenticeships to bridge the skills gap. The network engages in a range of activities and events that promote and demonstrate how apprenticeships enable progression opportunities to both apprentices and employers.



What an Ambassador does: 

  • Engages in a range of activities to widen access to apprenticeships

  • Engages with relevant stakeholders to provide links to other bodies

  • Attends Network meetings quarterly

  • Helps to create a ‘buzz’ and get people talking about apprenticeships using social media



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